Marketing >> Fundraising >> Engagement >> Evaluation >> Governance
GET THE RIGHT WORD OUT
No matter the nature or size of your organization or business, if no one knows you exist, you won’t exist for long. Creative Complex’s Starter Marketing Plan provides an action plan to help you identify free and inexpensive promotional avenues that can grab attention and convert target audiences that are checking you out to loyal followers (customers, donors, volunteers, funders, event attendees, program participants, or employees).
We also have a separate service for using your customer data to identify specific market segmentations to tell you who you’re already attracting (see next section).
LEARN WHO YOUR TARGET IS AND WHY
Marketing to everyone is as ineffective as throwing multiple darts at a dartboard all at once, so it is clear that you cannot be everything to everybody. Our Customer Segmentation report uses your customer data in Microsoft Excel to identify the audience that you are already attracting and better define your target market through basic demographics (age, gender, education, income, location, occupation, etc.) or insights about customer purchasing behavior.
We have a separate service for creating a customer survey program to build relationships, obtain feedback, or recapture lost customers (see Build Customer Relationships section). We also offer a service for converting customer information from a Microsoft Word file or hard-copy document to Excel (see Manage Information section).
STRENGTHEN WEB PRESENCE
If your web presence is weak, our Website/Social Content Plans organize existing content to identify SEO keywords and phrases and make you easy to find by web visitors. Our Website/Document Review services ensure this information is accurate, complete, and reader-friendly.
If your web presence is non-existent, our Website/Social Content Creation services create unique website or blog content for you to post that captures reader attention, attracts inbound web traffic, and increases engagement.